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Pricing Models

Pricing Models
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Simple, Transparent Pricing

Choose the perfect pricing model for your advertising goals. Pay only for results with our performance-based options.

All Models
CPC
CPM
CPA
POP
CPV
CPI

Pricing Plans

Select the pricing model that aligns with your campaign objectives and budget.

Cost Per Click

CPC

$0.20 / click
  • Pay only when users click
  • Ideal for driving traffic
  • Advanced click fraud protection
  • Real-time bidding
  • Geo-targeting included
Cost Per Action

CPA

$5.00 / action
  • Pay only for conversions
  • Ideal for performance marketing
  • Custom conversion tracking
  • Advanced attribution models
  • Retargeting included
  • Fraud detection
Pop-Under

POP

$0.50 / 1000 pops
  • High-impact ad format
  • Global inventory available
  • Frequency control
  • Device targeting
  • Viewability tracking
  • Premium placements
Cost Per View

CPV

$0.03 / view
  • Pay for completed video views
  • 15-second minimum view
  • In-stream and out-stream
  • Sound-on/Sound-off options
  • Completion rate tracking
  • YouTube and CTV available
Cost Per Install

CPI

$1.20 / install
  • Mobile app install campaigns
  • Pay only for installations
  • iOS and Android networks
  • Post-install tracking
  • Fraud prevention
  • In-app events

Pricing Models Explained

Understand which pricing model works best for your advertising goals

CPC (Cost Per Click)

Pay only when users click on your ads. Ideal for driving traffic to your website or landing page. You're charged for each click regardless of impressions.

$0.10-$1.00
Avg. Cost
0.5%-5%
Avg. CTR

CPM (Cost Per Mille)

Pay per thousand impressions. Best for brand awareness campaigns where visibility is more important than direct response.

$0.50-$10
Avg. Cost
60%-95%
Viewability

CPA (Cost Per Action)

Pay only when users complete a specific action (purchase, sign-up, download). Highest ROI model for performance marketers.

$2-$50
Avg. Cost
1%-10%
Conv. Rate

POP (Pop-Under)

Pay per thousand pop-under ad displays. High-impact format that appears in a new browser window behind the current one.

$0.20-$2
Avg. Cost
5%-20%
Engagement

CPV (Cost Per View)

Pay only when users watch your video ad for a minimum duration (usually 15-30 seconds). Ideal for video content promotion.

$0.01-$0.10
Avg. Cost
50%-80%
Completion

CPI (Cost Per Install)

Pay only when users install your mobile app. The go-to model for app developers looking to grow their user base.

$0.50-$5
Avg. Cost
10%-30%
Conversion

Frequently Asked Questions

Find answers to common questions about our pricing and billing

Which pricing model should I choose?

The best pricing model depends on your campaign goals. Choose CPC for traffic, CPM for brand awareness, CPA for conversions, CPV for video promotion, CPI for app installs, and POP for high-impact campaigns. Our team can help you select the optimal model based on your objectives.

Can I use multiple pricing models in one campaign?

Yes! Many advertisers combine models for different ad formats or campaign phases. For example, you might use CPM for awareness display ads and CPA for performance-focused native ads in the same campaign.

Are there minimum spending requirements?

We have a $50 minimum for self-service campaigns. Managed campaigns have a $500 minimum. Enterprise solutions are available for high-volume advertisers with custom minimums.

How do you prevent click fraud in CPC campaigns?

Our advanced fraud detection system analyzes over 50 data points per click, including IP reputation, click patterns, device fingerprints, and behavioral signals. Suspicious activity is filtered in real-time and you're never charged for fraudulent clicks.

What payment methods do you accept?

We accept all major credit cards (Visa, Mastercard, Amex), PayPal, bank transfers, and cryptocurrency (BTC, ETH, USDT). Payment terms are available for qualified advertisers.

Ready to Launch Your Campaign?

Get started with BidRoy today and reach your target audience with the most effective pricing model for your goals.