Ad Pricing

Pricing Models

Choose CPC, CPM, or CPA pricing to match your campaign goals. Pop-under and video ads are included under CPM.

150+ Countries

3 Pricing Models

95% Fill Rate

Real-Time Bidding

How We Price

Choose the Model That Works for You

Compare our three pricing models and choose how you pay: per click, per 1,000 impressions, or per completed action.

CPC Cost Per Click

Pay only when a user actively clicks your ad. CPC is the gold standard for driving qualified traffic — you're charged exclusively for real engagement, not just impressions.

✓ Pay per genuine click
✓ Traffic quality controls
✓ Real-time click tracking
✓ Anti-fraud protection

Best for: Lead generation & direct response

CPM Cost Per Mille

Pay for every 1,000 ad impressions served across display, pop-under, and video formats. One impression-based model for brand awareness, reach, and video engagement.

✓ Massive brand exposure
✓ Billing per 1,000 impressions
✓ Viewability guarantee
✓ Premium publisher network
✓ Pop-under & video included
✓ Video completion tracking

Best for: Brand awareness, video & high-volume reach

CPA Cost Per Action

Pay only when a defined user action is completed — a sale, a sign-up, a download. CPA delivers maximum ROI by aligning ad spend directly with real business outcomes.

✓ Pay for real conversions
✓ Custom action definition
✓ Conversion pixel support
✓ Highest ROI potential

Best for: E-commerce & app installs

Quick Compare

Model Comparison

Model	You Pay For	Best For	Billing Unit
CPC	Each click on your ad	Traffic & lead generation	Per click
CPM	Every 1,000 display, pop-under, or video impressions	Brand awareness, video & high-volume traffic	Per 1,000 impressions
CPA	Each completed action	Conversions & sales	Per action

Let’s get started

Ready to Launch Your First Campaign?

Join thousands of advertisers and publishers already growing with Bidroy's smart pricing technology.

Get Started Free Contact Sales