Ad Pricing

Pricing Models

Bidroy offers flexible, performance-driven pricing models designed to maximise your ROI — whether you're an advertiser scaling campaigns or a publisher growing revenue.

150+ Countries
5 Pricing Models
95% Fill Rate
Real-Time Bidding

Choose the Model That Works for You

Every campaign is unique. Bidroy's diverse pricing models give you the flexibility to pay only for the results that matter most to your business.

CPC Cost Per Click

Pay only when a user actively clicks your ad. CPC is the gold standard for driving qualified traffic — you're charged exclusively for real engagement, not just impressions.

  • Pay per genuine click
  • Traffic quality controls
  • Real-time click tracking
  • Anti-fraud protection
Best for: Lead generation & direct response
CPM Cost Per Mille

Pay for every 1,000 ad impressions served. CPM is ideal for brand awareness campaigns where maximum reach and visibility are your primary objectives.

  • Massive brand exposure
  • Fixed cost per 1,000 views
  • Viewability guarantee
  • Premium publisher network
Best for: Brand awareness & reach
CPV Cost Per View

Pay for each video ad view. CPV ensures your video content is seen by real audiences, making it the most cost-efficient model for video advertising campaigns.

  • In-stream video ads
  • View completion tracking
  • Skippable & non-skip formats
  • Rich engagement metrics
Best for: Video storytelling & engagement
CPA Cost Per Action

Pay only when a defined user action is completed — a sale, a sign-up, a download. CPA delivers maximum ROI by aligning ad spend directly with real business outcomes.

  • Pay for real conversions
  • Custom action definition
  • Conversion pixel support
  • Highest ROI potential
Best for: E-commerce & app installs
POP Pop Advertising

Deliver high-impact popup, popunder and new-tab ads served on CPM pricing. POP ads guarantee your message appears front-and-centre, maximising impressions and brand recall.

  • Popup & popunder formats
  • New tab / direct link ads
  • CPM-based billing
  • Global reach & high volume
Best for: High-volume traffic & downloads

Model Comparison

Model You Pay For Best For Billing Unit
CPC Each click on your ad Traffic & lead generation Per click
CPM Every 1,000 impressions Brand awareness Per 1,000 views
CPV Each video view Video campaigns Per view
CPA Each completed action Conversions & sales Per action
POP 1,000 pop impressions High-volume traffic Per 1,000 pops

Ready to Launch Your First Campaign?

Join thousands of advertisers and publishers already growing with Bidroy's smart pricing technology.